The Power of Follow Up
By now youve probably become aware that the biggest crime of internet marketing is "leaving money on the table". What this phrase means is simply "not making the most of every single opportunity to exploit this one product". Not having a well-thought-out and implemented follow up plan is doing just that - missing opportunities for further sales, right, left and center! When you consider how many sales Derek made that were generated by that single follow up letter, it puts the power of following up into strong perspective.
Just consider these statistics, reported by the 21centurysales.com blog:
"According to the National Sales Executive Association
2% of sales are made on the 1st contact
3% of sales are made on the 2nd contact
5% of sales are made on the 3rd contact
10% of sales are made on the 4th contact
80% of sales are made on the 5th-12th contact"
What that really says is... anyone who expects all sales to happen based only on a couple of initial contacts is neglecting further opportunities for profit.
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